What is SEO - On Page SEO and Off Page SEO. How do you do it?

What is SEO?

SEO or Search Engine Optimization is pretty self-explanatory. It means optimizing your products / services / work / business / brand online endpoints like (website / app) so that Search Engines (Google) can find and rank it better than similar website / app from others including your competitors.

So when someone is searching for a service or product that you offer or sell, and you rank higher in search engines (as in you come first in Google’s search results than other similar business when anyone searches on it), then you have more chances of converting that search into a lead or a sale.

This is how SEO boosts and business / work.

It makes you rank higher in Search Engines by optimizing your online activities – majorly driven by the content you create and put up online, where you put it and how you put it.

To start utilizing SEO to boost your work / business / products / services / brand you firstly need to have a well designed good informative mobile friendly WEBSITE.

Secondly, you need to be willing to CREATE QUALITY CONTENT or pay for it – and it’s not easy or cheap. It needs to be consistent and done regularly week after week, month after month.

Thirdly, in case of SEO there is no fixed time limit in which results can be guaranteed. This is the nature of SEO work, and it’s always evolving with time as does Search Engines, internet and world wide web.

However an approach like this should start increasing your search rankings in 3 – 6 months.